Entrepreneur Roadmap
Starting a business in Southeast Texas comes with unique opportunities and challenges that generic business advice just doesn't cover. This 4-week course gives you the practical steps, local connections, and region-specific insights you need to turn your business idea into a launch-ready plan that actually works in our market.
Course Name: Entrepreneur Roadmap: Starting a Business in Southeast Texas
Instructor: Michelle LaRose
Date/Time: September 4-25, 2025 | Thursdays from 6-9 pm
Fee: $150
What You’ll Master
- Business Foundation and Legal Setup
- Marketing and Brand Building
- Growth & Operations Strategy
- Local Network Development
- Southeast Texas Market Analysis
Course Features Include:
- Expert Guest Speakers
- Interactive Workshop Sessions
- Actionable Weekly Plans
- Small Group Environment
Course Outline
1. Discover Your Why and Vision (45 minutes)
● Identify your motivations for starting a business
● Define your vision and mission
● Values alignment exercise
2. Market Research & Business Refinement (45 minutes)
● Southeast Texas market analysis
● Feasibility assessment
● Value proposition development
3. Legal & Financial Foundations (75 minutes)
● DBA and LLC processes
● Permits and regulations
● Basic financial planning and setup
1. Brand Building Essentials (60 minutes)
● Website and online presence basics
● Visual identity fundamentals
● Social media strategy
2. Marketing Fundamentals (60 minutes)
● Local marketing strategies
● Content planning
● Email marketing basics
3. Networking & Relationships (45 minutes)
● Local networking opportunities
● Finding mentors
● Building partnerships
1. Location & Operations (60 minutes)
● Location considerations
● Lease negotiations
● Operations management
2. Growth Planning (60 minutes)
● Hiring basics
● Scaling strategies
● Systems development
3. Challenge Management (45 minutes)
● Common business obstacles
● Problem-solving strategies
● Tech tools and solutions
1. Business Organization (45 minutes)
● Workflow design
● KPI tracking
● Time management
2. Customer Relationships (45 minutes)
● Client retention strategies
● Loyalty programs
● Community building3. Southeast Texas Resources (45 minutes)
● Local support networks
● Funding opportunities
● Growth resources